Fb IQ Examines the Tender Aspect of Know-how

Does know-how drive individuals additional aside or pull them nearer collectively? The latter is true, in response to a recent study by Facebook IQ.

The social community’s analysis arm surveyed customers in Nigeria, South Korea, the U.Okay. and the U.S. and consulted with specialists and influencers to assist decide how know-how helps individuals “create new and totally different expressions of affection.”

Fb IQ arrived at 4 primary findings.

• ODA is the brand new PDA: On-line shows of affection are the brand new public shows of affection. Fb IQ discovered that sixty seven % of the customers surveyed agreed that the Web has made lengthy-distance relationships simpler, with that determine rising to eighty two % in Nigeria. One respondent shared the story of Squeak and Quackers: “The final time I noticed my boyfriend, we shared (an egg-formed sweet with) two small duckling figures. Mine was dubbed Squeak, his is Quackers. We take pictures of our respective collectible figurines in numerous places … and ship them to one another by way of personal WhatsApp or Messenger.

• All you want is love … and tech: Multiple-half of respondents in Nigeria, South Korea, the U.Okay. and the U.S. use on-line courting web sites or purposes, with one out of 5 doing so frequently. Fb IQ discovered that sixty one % of on-line daters in its survey stated courting web sites and apps have made it simpler to seek out suitable dates and forty five % consider individuals are extra more likely to discover suitable companions on-line than offline.
• House is the place the WiFi is: Multiple-half of respondents in Nigeria, South Korea, the U.Okay. and the U.S. consider the
  

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