Subsequent Up for Fb Messenger: Content material from Publishers?

The subsequent addition to Facebook Messenger could also be content material despatched immediately by publishers by way of the appliance.

Three sources informed Marketing Land that Fb plans to announce this improvement at its F8 international builders convention, set for April 12 and thirteen at Fort Mason Middle in San Francisco.

The social community already introduced that its Instant Articles publishing format will be opened up to all publishers April 12, the primary day of F8.

Based on Advertising Land, Fb will announce the power for publishers to distribute content material by way of Messenger together with a number of collaborating publishers, and a type of early adopters seems to be German newspaper Bild, which was additionally one of many social community’s launch companions for On the spot Articles.

Nieman Lab reported in January that Bild was testing a information replace service by way of Messenger involving “information, background info and rumors relating to the switch window of the German soccer league,” including that customers might subscribe here or by sending a message to Bild Ticker.

Readers: Would you wish to obtain content material from publishers by way of Fb Messenger?

Screenshots courtesy of Marketing Land.

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