The Camden Watch Company

AMS Design Studio, a London-based watch and product design studio created vintage packaging re-imagined for The Camden Watch Company.

As a watch brand designed in-and-inspired-by the rich heritage of Camden Town, the packaging had to show the brand’s appreciation for dapper, turn-of-the-century men’s style while also appealling to the modern man.

“It was important that the boxes reflected the watches themselves. They had to represent the heritage of Camden; the Victorian railways, the stables, the canals, but also be modern and fun like the Camden of today.” – AMS Design Studio

The watches are housed in elegant black, cardboard boxes stamped silver with The Camden Watch Company logo. The primary packaging is more functional with an outer Kraft box, hand-stamped and labeled with the watch number and design explanation. The packaging also includes a beautiful custom note and guarantee card.

Designed by: The Camden Watch Company, AMS Design Studio

Agency: AMS Design Studio

Country: United Kingdom

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