Energy juice maker Bolema turned to Canadian design firm the Small Monsters to design packaging and graphics for its new line of healthy beverages, Maca Sutra. The challenge for the design agency was to find a balance between the the flavors and the ingredients, while keeping cohesion and a clear hierarchy among the required messages: the flavor, the benefit and the brand.
Bolema’s line of energy juices feature exotic plant extracts added to an all natural pineapple and coconut base, that contain powerful botanical extracts intended to improve men’s and women’s libido.
With bold yellow and black color combinations, real images of the product’s ingredients, subtle patterns and standout type, Maca Sutra represents an edgy new brand aiming to impress health-conscious millenials and club-goers.
Designed by the Small Monsters
Client: Bolema Inc.
Country: Canada
City: Montreal
Creative Director: Sunil Sarwal
Designers: Laurie Larue & Andrew Malynowsky
Photography: Costin Tuta
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The post Bolema energy juice appeared first on DICKLEUNG DESIGN 2014.
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