Earl of East London

Properly what do we now have right here? A minimalist and punctiliously crafted set of packaging design for the life-style model and retailer Earl of East London. Having simply spent 6 months dwelling in London, I used to be dissatisfied to study this retailer, was in my neighborhood and I by no means stumbled upon it. That includes a curated, eclectic mixture of equipment made by unbiased artists and classic curiosities, I do know I might have been fairly charmed.

The artistic expertise liable for engaged on this challenge is Amalie O’Neill, a scholar at Central St Martins School Of Artwork And Design. Earl of East London labored with Amalie O’Neill to develop their model id, which was then translated to the packaging design for his or her customized vary of hand-poured scented candles. The brand is clear and concise, that includes skinny line artwork, geometric shapes and a san serif font. And, the packaging for his or her customized candles comply with go well with.

The candles come packed inside cylindrical cardboard containers with a white label wrapping across the circumference. The label is uncomplicated, stating the scent of the candle and branded with the Earl of East London emblem mark. Every candle is available in a stupendous amber glass jar with a black lid, with labels of the identical design as the surface packaging. The design is clear and minimal and captures the model’s character and authenticity. Amalie O’Neill is one to look out for the on the design scene and I sit up for seeing the merchandise in individual the subsequent time I am touring throughout the pond.

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