Channel four rebrand

UK broadcaster Channel four unveiled a brand new id yesterday, designed by way of a collaboration between DBLG, Steven Qua, Brody Associates, and the in-home 4creative.

There’s scope to for the id to develop and keep recent, and regardless of not truly being proven within the idents, the design concept from Lambie-Nairn’s classic Channel 4 logo is an integral half, so there is a acquainted sense of continuation that is sensible given the success of the unique.

Lambie-Nairn’s 1982 design

And up to date for the rebrand

Neville Brody and his group have been commissioned to design two new typefaces — Horseferry (for show) and Chadwick (for info).

Channel four sort design

“Horseferry is designed to mirror on Channel four’s sharp, disruptive, leading edge character and aesthetic as a singular British Establishment. Chadwick displays the fashionable and informative nature of the general public service broadcaster at info degree.”

A “4-half narrative” was produced by Academy Films, proven within the compilation under. They’re the most important danger, as a result of aside from the summary relationship between the Kryptonite blocks and the deconstructed emblem (across the 1 minute 10 seconds mark) it is unclear how they tie in.

They’re to be continued.

Learn extra concerning the venture on:
Channel 4 (consists of credit for everybody concerned)
Creative Review
The Branding Source

In accordance with Artistic Assessment, the undertaking lasted three years.

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