Cyberpost has introduced the launch of its iOS and Android app, which appears to offer companies a brand new strategy to talk with their goal audiences. The app provides every consumer a digital mailbox to obtain presents and promotions, which is linked to their bodily tackle.
Cyberpost was designed to stop shoppers from receiving ‘spam’ of their bodily mailboxes by permitting enterprise to ship digital content material as an alternative.
For manufacturers, corporations can ship digital mail to customers in particular geographical places, or around the globe. As an example, a musician might ship live performance info to customers in particular cities, whereas a small enterprise might ship a promotion to customers close to their retailer, and so forth.
As soon as customers join a Cyperpost account, they will browse their promotional presents, coupons and video mail (like film trailers), save content material to their favorites or share mail with others. Customers can even flag particular mail classes as their favorites or block particular person senders in the event that they’re uninterested of their messages. Whereas the platform permits companies to focus on customers based mostly on their places, customers stay nameless as they browse their mail. Customers can even evaluation mail or provides anonymously.
After digital mail is shipped, Cyberpost permits companies to trace whether or not recipients deleted or blocked their mail, shared their mail with others, learn or posted critiques about their mail and extra. Corporations can ship comply with-up campaigns to customers based mostly on their actions.
Cyberpost has raised $1.eight million in seed funding for its platform from personal buyers. It’s going to use the funds to develop and broaden its service.
In a press release, Reg DesRosiers, co-founder and CEO of Cyberpost, commented on the platform:
Cyberpost isn’t an e mail-based mostly or e mail advertising system, however somewhat it delivers on what e mail advertising has habitually did not do, which is join manufacturers with shoppers in a means that is
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