7up emblem redesign

A brand new emblem for smooth drink model 7up.

Proven in context, with sometimes obscure slogan.

“Feels good to be you.”

You might put that after any product and it might imply simply as little.

Regardless, I’ve all the time recognized the 7up model for its identify and for that purple circle, so it is sensible to strip the earlier design of pointless parts.

This is the sooner emblem from 2010, by TracyLocke.

And that is what got here earlier than the 2010 model.

There have been others earlier than that (proven on the CR Blog), however I am going to leap to the beginning with the drink’s first emblem from the 1929 launch, again when 7up contained lithium citrate — temper stabiliser and supposed hangover remedy.

7up provides you wings.

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Press release, by way of The Branding Source.

Saudi Arabia will be the launch market for the new 7up revamp.

Some fascinating photographs within the 7up Flickr pool, like this, and this.

…read more

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