Social video promoting firm Unruly has released its annual record of prime manufacturers in social video. This yr’s most viral advert was Activia’s collaboration with Shakira for the World Cup (embedded above) — the video has over four hundred million views and was shared over 5.eight million occasions. Samsung, final yr’s winner, dropped to the No. 2 spot.
Samsung launched a number of movies to coincide with the World Cup. This is one which received over half one million shares:
Even though Adidas was the World Cup’s official sponsor, arch-rival Nike snagged extra social shares. The model’s most-shared advert featured animated soccer stars together with Cristiano Ronaldo, Wayne Rooney and Neymar Júnior:
There have been some notable absences this yr. From Unruly:
No auto manufacturers made into the highest 10, as a consequence of a poor advert efficiency at this yr’s Tremendous Bowl, which noticed on-line video shares plummet by virtually a 3rd for the primary time within the occasion’s historical past. Google, which was the winner in 2012, additionally missed out.
This is the complete listing of the highest 10 social video manufacturers from the previous yr:
New Profession Alternatives Every day: The best jobs in media.
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