NO SPEC! is the battlecry from creatives who are dismayed by the encroaching threat of ridiculously low fees on Fiverr, eLance, oDesk and crowdsourcing sites like 99designs (who now has many offices around the globe just to show you where that is going). Many creatives are wary of companies idea phishing and scream out loud about such injustices towards professionals in our industry. Then they turn around and unwittingly give away millions of dollars in design consultation to huge corporations.
How Did You Give Your Work Away?
Think About It
There’s been a huge amount of corporate logo changes in the past two years. Each and every time a new rebranding was announced, and the logo unveiled, it would be followed up with dozens of articles critiquing the design decisions, and sometimes a mention of the seven-figure payday for some lucky design firm. Of course, there are hundreds of comments/critiques on those articles, endless Facebook posts, and a trillion tweets, all ripping apart the design and offering opinions for design improvements.
This is an interesting reaction, and one of the corporations has been smart enough to notice all of this design advice flooding the net. eBay, for example, really caught hell for their redesigned logo, as well as their explanation of their “new brand.” Designers were not kind.
The Olive Garden, an American answer to a step-up from fast food by serving fast food in a restaurant setting, announced that sales were down, so their slap-in-the-face to the original designer(s) and all creatives, as long as we’re already there, was to blame for the logo and had it changed. The food stayed the same.
Wendy’s followed but used it’s redesign smartly. There is nothing special about their new logo but somehow, somewhere, a designer commented on how the …read more
The post You Just Gave Away Your Work to a Big Corporation and Didn’t Know It! appeared first on DICKLEUNG DESIGN 2014.
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