Captain Up Launches to Increase Consumer Engagement, Retention

Captain Up, an engagement and retention platform which focuses on gaming and social instruments, has introduced its international public launch. The corporate goals to show informal app and web site customers into loyal clients by means of the mixing of consumer retention and monetization instruments, which make experiences really feel extra social, or really feel extra like video games.

The Captain Up platform may be built-in into web sites, or into iOS and Android purposes. The platform introduces gaming instruments to a consumer’s expertise, resembling factors techniques, badges, ranges, tournaments and rewards. That is alongside social options, together with content material sharing, gifting, leaderboards, messaging and exercise feeds.

The corporate says by implementing the system, corporations will see elevated consumer engagement and retention, even when they maintain its default settings. This happens as builders or web site managers can incentivize sure actions, reminiscent of sharing content material with buddies, watching movies, registering for accounts and extra, giving them badges and different rewards for doing so.

Early adopters of the Captain Up performance have reportedly seen hefty outcomes after its implementation. For example, customers have watched movies, on common, 10 occasions greater than they did earlier than. As well as, web sites have seen Fb likes and shares double following the Captain Up activation.

In a press release, Uri Admon, CEO of Captain Up, commented on the platform’s early success:

We have seen 200-800 % improve in engagement, retention, and virality in apps and websites which have built-in Captain As much as their platform. Be it on-line retailers, content material house owners or gaming corporations, as soon as consumer acquisition is completed, the actual problem begins – maximizing consumer lifetime worth and buyer loyalty.

Captain Up has additionally introduced its partnership with Professor Dan Ariely. The pair will add recreation mechanics and different options to shoppers akin to MindTools, a administration and management coaching platform.

Ariely provides:

Engagement and retention are the most important challenges dealing with

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