All estimates going into This fall confirmed that advert spend on Facebook would rise. Fb validated this perception Wednesday, displaying that the corporate reaped its all-time excessive in quarterly advert income — $three.fifty nine billion.
Of that determine, 69 percent of Facebook’s ad revenue got here by way of cellular.
Listed here are some main stats from Fb, summing up 2014:
- Income for the complete yr 2014 was $12.forty seven billion, a rise of fifty eight % yr-over-yr.
- Revenue from operations for the complete yr 2014 was $four.ninety nine billion.
- Internet revenue for the complete yr 2014 was $2.ninety four billion.
- Free money stream for the complete yr 2014 was $three.sixty three billion.
- Day by day lively customers (DAUs) have been 890 million on common for December 2014, a rise of 18 % yr-over-yr.
- Cellular DAUs have been 745 million on common for December 2014, a rise of 34 % yr-over-yr.
- Month-to-month lively customers (MAUs) have been 1.39 billion as of December 31, 2014, a rise of thirteen % yr-over-yr.
- Mobile MAUs have been 1.19 billion as of December 31, 2014, a rise of 26 % yr-over-yr.
- sixty four % of Fb’s month-to-month lively customers go to Fb daily.
- Instagram, Messenger and WhatsApp just lately crossed 300M, 500M and 700M MAUs, respectively
Fb was additionally capable of beat analyst predictions:
- This fall Income: $three.eighty five billion, up forty nine % from $2.59B final yr, and forward of analyst consensus of $three.seventy seven billion.
- Income for the complete yr: $12.forty seven billion up fifty eight % from final yr, and forward of analyst consensus of $12.39 billion.
- Non-GAAP This fall earnings per share: $zero.fifty four up from $zero.32 throughout the identical quarter final yr, beating consensus of $zero.forty nine.
To place that into perspective, listed here are some key charts highlighting Fb’s This fall efficiency:
The post Fb’s This fall 2014: Cellular is Now sixty nine% Of Advert Income appeared first on DICKLEUNG DESIGN 2014.
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