With Fb set to disclose its fourth-quarter and full-year-2014 financial results Wednesday night, Adobe, one of many social community’s Strategic Preferred Marketing Developers, provided its tackle Fb promoting in its latest research.
Adobe stated in a blog post that it analyzed greater than four hundred billion Fb submit impressions throughout 2013 and 2014, and its findings included:
- Paid impressions on Fb from retailers have been up fifty three % within the fourth quarter of 2014 in contrast with the third quarter, and up thirteen % yr over yr.
- Natural impressions on Fb fell 32 % yr-over-yr.
- Video posts carried out the most effective when it comes to natural impressions, whereas textual content-solely posts have been casualties of the various modifications to Fb’s News Feed algorithm, dropping 60 % in contrast with the fourth quarter of 2013.
- Retailers have been posting extra on Fb in the course of the fourth quarter of 2014, up 31 % quarter-over-quarter and sixty four % yr-over-yr.
- Interplay charges (feedback, likes, shares and different interactions) for posts type retail manufacturers have been up 14 % within the fourth quarter of 2014 in contrast with the yr-in the past interval.
- TGIF: The day of the week with the very best share of Fb posts, impressions and interplay charges was Friday.
Adobe Digital Index principal analyst <a goal="_self" rel="nofollow" title="Are cellular customers shifting away from sharing
The post REPORT: Retailers’ Paid Fb Impressions Up, Natural Impressions Down in 4Q appeared first on DICKLEUNG DESIGN 2014.
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