DAU-UP: Android Video games Almost as Worthwhile as iOS

DAU-UP, a gamer-acquisition answer for cellular and social recreation builders, launched new knowledge displaying that Android video games at the moment are almost as worthwhile as iOS video games. Particularly, the typical income per consumer for Android video games is now virtually equal to the ARPU for iOS video games, marking an general improve within the lifetime worth of Android customers.

The ARPU for Android video games elevated from 25 % of that of iOS video games within the first quarter of 2014 to just about sixty five % now. When factoring in the price of buying gamers, which is decrease on Android units, the general ROI for Android is now equal to or typically higher than iOS.

DAU-UP attributes this improve to quite a lot of elements, together with enhancements in Android hardware, which have prompted extra mid-core and exhausting-core gamers to modify to the platform to benefit from these extra highly effective units. That is on prime of general enhancements to the consumer interface and system stability of the Android working system. As well as, Android is rising shortly in rising Latin American and Asia-Pacific markets.

In a press release, Idan Nizri, CEO and founding father of DAU-UP, commented on the info:

After years of being the undesirable stepchild, Android is having its Cinderella second, as recreation builders are growing their Android improvement assets to satisfy the expansion in Android income. We’re listening to increasingly more builders creating video games “Android-first.” I’ve little question that recreation builders will make investments extra time, effort and assets in Android in 2015.

DAU-UP is utilized by builders together with Playtika, Social Point and <a goal="_self" rel="nofollow" title="Plarium's Stormfall:

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