With Super Bowl XLIX on faucet this Sunday, SocialCode, a Fb Strategic Preferred Marketing Developer, examined how its campaigns that includes Fb video ads fared throughout Super Bowl XLVIII.
SocialCode analyzed the performances of its campaigns with video advertisements earlier than, throughout and after the sport, and this is what it discovered:
- Pregame: Engagements have been markedly excessive, whereas attain prices have been secure as compared. Advertisers can obtain huge influence and effectivity previous to kickoff.
- In the course of the recreation: CPMs (value per thousand impressions) and engagements have been comparatively flat. Model competitors was so excessive that many Fb advertisements could not be served.
- Postgame: CPMs plummeted. Advertisers have been capable of prolong their campaigns, nonetheless reaching hundreds of thousands of individuals with their artistic and delivering it extra effectively.
SocialCode stated in an e-mail to SocialTimes:
The Tremendous Bowl offers a well timed instance of how Fb’s position as a main car for manufacturers is rising. Model entrepreneurs are utilizing Fb to increase the influence of Tremendous Bowl TV investments. And non-business consumers are recognizing they will use the platform to realize attain at TV scale, with equally wealthy artistic.
Readers: Did you spend any time on Fb throughout Tremendous Bowl XLVIII? In that case, did you work together with any video advertisements?
Picture courtesy of Shutterstock.
The post Fb Video Advertisements Throughout Tremendous Bowl XLIX: Pregame, In-Recreation or Postgame? appeared first on DICKLEUNG DESIGN 2014.
沒有留言:
張貼留言