Consumer acquisition and advertising firm Fiksu has launched its indexes for December 2014, which marked an enormous improve in app downloads to finish the yr. Its App Retailer Aggressive index, which tracks the typical variety of day by day downloads for the highest 200 free iOS apps, rocketed to 9.2 million, up 14 % from November 2014, and up forty four % yr-over-yr. That is the third month in a row for brand spanking new obtain data, as customers raced to fill their new units with apps after receiving them through the vacation season.
With this improve in downloads, the iOS value per loyal consumer (CPLU) additionally elevated, with the CPLU index growing to $2.10 in December, a rise of 33 % from November. Apparently, the Value Per Set up index was cut up for the month, with totally different prices for apps and video games. The fee per set up for iOS and Android apps elevated forty two % and forty seven % in December, respectively, whereas this quantity decreased by 15 % and 6 % for iOS and Android video games.
Fiksu attributes this cut up to the elevated yr-finish competitors amongst manufacturers, in addition to an obvious “backing down” by recreation publishers, who selected to restrict their spending in the course of the vacation warfare.
Micah Adler, CEO of Fiksu, stated in a press release:
Reaching a brand new milestone of 9.2M app downloads – up over one million from final month – is an indicator of what we name the “the brand new actuality of apps.” Shopper demand throughout iOS and Android is rising, which pulls vital consideration from main manufacturers who’re placing value strain on the video games and different cellular-first apps. We anticipate these elements won’t solely elevate prices for entrepreneurs, but in addition drive an evolution of selling methods. In 2015, simply shopping for cellular advertisements will not be sufficient to drive utilization –
The post Fiksu: App Downloads Hit Report Excessive in December 2014 appeared first on DICKLEUNG DESIGN 2014.
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