Google Adwords Touchdown Pages—Is Yours As much as Scratch?

You’ll be able to spend hours choosing the right keywords on your Adwords marketing campaign. Then weeks crafting and refining your ad’s headline and copy. You will possible see some outcomes, and probably even get a return in your funding.

However until your Adwords marketing campaign touchdown web page is as much as scratch, there’s an excellent probability that your advert is not changing as powerfully correctly.

In different phrases, you possibly can have a incredible click on by means of price in your advertisements, but when that is not resulting in conversions, then you definitely’re losing cash.

On this tutorial, we’ll take a look at how one can craft efficient touchdown pages in your Adwords marketing campaign. That features studying what a touchdown web page is all about, taking a look at what you must know to write down a touchdown web page, and giving an summary of copywriting methods you should use to write down consideration grabbing copy.

Let’s begin with attending to grips with what a touchdown web page is.

What’s a Google Adwords Touchdown Web page?

In easy phrases, a touchdown web page is any web page in your web site the place guests “land” after clicking a promoted hyperlink to your web site. That hyperlink might have been promoted via an e mail, or because the case of Google Adwords, advert advert.

There’s one small drawback with that definition, as Corey Eridon of Hubspot explains in reply to the query “What’s a touchdown web page?”

Let’s reply that by first establishing what a touchdown web page is just not. That is essential as a result of there are a variety of totally different definitions floating round on the market. (The opposite definitions aren’t higher or worse — they’re simply totally different.) The most important distinction I typically see is the time period “touchdown web page” getting used to discuss with any ol’ web page on an internet site. You understand, they’re all pages on which one may “land.”

So, in Eridon’s view, a touchdown web page is not any web page on

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