Stash is a Portland-based mostly specialty and natural tea firm based in 1972 that sells each bagged and unfastened leaf tea, with one brick and mortar retailer that gives tea tastings. The identify “Stash” is derived from tea’s standing as a as soon as-helpful good that was incessantly transported by ship, whose captain can be given a choice of the best teas for his personal reserve, or his stash.
The brand is impressed by imagery initially used within the logos of buying and selling corporations of the seventeenth and 18th centuries and is designed with the graphic simplicity of a model (the wooden burning sort you may discover on a delivery crate) in thoughts. The keys reference the thought of one thing being so fantastic that it have to be locked as much as shield it, an allusion to the corporate’s namesake.
To proceed with the themes of journey, worldliness, and exoticism related to the early tea commerce, the important thing head designs within the emblem are based mostly on Tibetan keys and depart room for supplemental graphics of key designs from different cultures.
Designed by Haley Luden
Nation: United States
Metropolis: Seattle
The post Stash Rebrand appeared first on DICKLEUNG DESIGN 2014.
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