Manufacturers which might be many years or centuries previous typically face a dilemma: how can they revitalize the packaging and branding to be extra modern whereas nonetheless retaining the historical past of the corporate? Cornershop took on this problem in redesigning the packaging for Seabrook’s wine labels. They needed to widen their viewers to incorporate a youthful crowd with out dropping their present clients.
Seabrook has been within the wine business because the late 1800s, and their wine is made out of hand sourced fruit that’s discovered all through Australia. The brand new labels seem noble and wealthy with historical past that includes a gold household crest, and the font injects it with a contemporary really feel.
“Impressed by Seabrook’s labels courting again to the Nineteen Forties, Cornershop created a daring answer that builds on conventional values and present model recognition. The function of the label is the household’s distinctive surname, depicted in daring typography. The yr the primary firm was established sits proudly above the Seabrook identify. That is complemented by the household’s crest, simplified for copy and completed in gold foil. Every label/product pays homage to a era of the Seabrook wine business lineage and is distinguished by a singular identify on the entrance label and their story on the again. An unique signature from every member of the family additionally ornaments the label in gold foil, reinforcing the product high quality.”
Designed by: Cornershop
Nation: Australia
The post Seabrook appeared first on DICKLEUNG DESIGN 2014.
沒有留言:
張貼留言