What a magnificence this “Solely Good” assortment is! The beautiful branding, superbly executed by design company Milk, is elegant and premium.
The temporary that Milk acquired from the shopper API was – within the phrases of the company- “To ship an eco-pleasant, ‘division-retailer-sort’ model into supermarkets at an reasonably priced worth.”
Furthermore, different key deliverables have been to look & really feel fascinating as an on a regular basis indulgent vary and to speak the values of the model in a easy, fast and clear method – therefore the selection of the identify “Solely Good” as a key to speak the no-compromise strategy.
“‘Decor attraction’ is essential – glossy amber bottle, easy design, and powerful use of typography make this a pack that may be proudly displayed within the rest room. A extra pure excessive-finish aesthetic. “
“Copper foil utilized to the identify provides a excessive-finish factor, with out the luggage that comes with elitist gold foil. Its color can also be echoed within the profit messaging. Again of pack copy reinforces the reassurance of creating the correct selection and emphasises the sensory expertise by way of descriptions of the important perfume blends. The inventory has a premium textural high quality, that can also be resilient sufficient to stay within the bathe with out degrading.
We additionally led with a set of symbols that clearly and truthfully talk the pure and moral ingredient advantages. Regardless of premium, division retailer components and design cues, the vary provides distinctive worth for cash, so this was all achieved on a finances.”
Love using foil and of the typography on the gorgeous colors of the palette. The graphics make a distinction on the grocery store shelf and are a pleasure to take a look at!
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