Prime 10 Media Publishers for October 2015: Instagram Paying Off for E! On-line

In October, U.S. media publishers accounted for 1.four billion complete social actions (likes, feedback, shares, retweets, favorites, dislikes), with 696 million from Instagram, 666 million actions from Fb, forty eight million from Twitter, and 15 million from YouTube (excluding views).

The media publishing business represents 22 % of all actions taken on content material revealed by U.S. manufacturers in October. Complete actions for the media publishing business remained flat in comparison with September 2015, with Instagram producing extra actions than Fb for the third consecutive month. Whereas Facebook actions (likes, feedback, shares) noticed a slight month over month improve at slightly below 1 %, impressions for the media publishing business grew by four %.

Of the Prime Ten, E! On-line noticed the very best progress in engagement at fifty one %, leaping to quantity three in October from quantity seven in September 2015, pushed by a seventy three % improve in likes and feedback on Instagram. Bleacher Report noticed the second highest progress at forty three % and claimed the highest spot on Fb and Twitter largely because of the writer’s sixty six % improve in video content material, which drove an 87 % spike in actions in comparison with September. Nationwide Geographic upheld its declare to primary on Instagram.

Key Engagement Drivers in October

Progress in engagement for E! On-line was pushed by the writer’s eighty % improve in content material posted on Instagram. BuzzFeed Meals additionally elevated publish frequency by eighty % on Instagram, capturing most of its engagement on pictures that includes movie star couples, together with Chrissy Teigen and John Legend, Jessica Biel and Justin Timberlake, and Khloe Kardashian and Lamar Odom. Instagram additionally drove Complicated’s 19 % progress in complete social actions, with likes and feedback growing 28 % in comparison with September. Instagram posts of previous photographs of Back to the Future, The

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