Snapchat Introduces Paid Lens Retailer, Verified Accounts

Snapchat has launched its newest replace on cellular units, introducing a paid Lens Retailer and ‘Official Tales’ to the platform.

The paid Lens Retailer will permit customers to buy lenses to make use of completely, and could be discovered by swiping previous one’s free lenses. The Lens Retailer is just obtainable in a couple of nations thus far, however will come to extra quickly. Snapchat launched lenses earlier this year. They permit customers so as to add particular results to their snaps earlier than they’re despatched.

As well as, the Official Tales function has been designed to helper customers discover and determine verified accounts of celebrities and different main influencers. When customers seek for one among these verified accounts, their username will seem beneath the brand new ‘Official Tales’ header, and an emoji will seem subsequent to their identify.

To date, Official Tales are being rolled out to a small group of customers, however Snapchat said they may ‘grow to be extra extensively out there’ over time. This addition ought to forestall customers from being tricked by others who’re posing as celebrities through the use of convincing usernames.

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