2016年2月4日 星期四

Business Specialists: Amp Up Your Tremendous Bowl Sunday Social With These Ideas

With Super Bowl 50 quick approaching, the lure of a promising half time present and recent commercials is certain to attract in giant audiences – particularly on social. In truth, final yr’s massive day was the most tweeted about NFL game ever – and this yr will probably be no totally different. As a writer, that is prime time to capitalize off of a second the place your viewers, and potential new readers, are tremendous tuned in.

In my position as vp of content material at Playbuzz, I work with main sports activities groups and types, together with Sports activities Illustrated, NFL groups, The Chive, MLB, Fox Sports activities and extra, all of which give me an inside look into what content material garners probably the most engagement and a spotlight from sports activities followers. Questions I all the time ask when evaluating interactive content material efficiency embrace: What are the beginning and completion charges? What’s the common time readers are spending on web page? Are readers interacting with the content material? Does an viewers share sure varieties of content material on their social channels?

I even have the pleasure of working with different business specialists who analyze what content material resonates most with publishers’ audiences. Level being that publishers can obtain excessive engagement charges with intelligent social content material that does not value a factor.

I pulled 5 fast ideas from a current whitepaper we have created with NewsWhip that I feel are most suited to get you (however primarily your content material) prepped for this Tremendous Bowl Sunday.

Nice examples that showcase the above ideas embrace this list by The Chive which invited customers to rank the group with probably the most annoying followers, a quiz on undefeated NFL groups by Sports activities Illustrated and a countdown of the perfect quarterbacks in NFL historical past by Fox Sports activities.

Keep in mind, so long as

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