Fluent: eight% of People Personal an Apple Watch

Because the Apple Watch nears its one-yr anniversary, buyer-acquisition platform Fluent interviewed 2,578 People nationwide to find out their opinions on Apple’s smartwatch. Fluent discovered that 197 of the surveyed customers (or round eight %) personal an Apple Watch. One other eight % of respondents stated they owned a special sort of smartwatch.

Fluent discovered that seventy nine % of surveyed Apple Watch house owners use their gadget for well being and health monitoring, in addition to to entry notifications. Different widespread makes use of embrace listening to music (seventy five % of respondents), accessing e mail and chat providers (sixty six %), enjoying video games (sixty three %), making purchases with Apple Pay (sixty one %) and accessing maps and instructions (sixty one %).

General, fifty six % of surveyed house owners stated well being and health monitoring was their main function for utilizing the system (aside from telling time).

Of Apple Watch house owners, sixty two % stated they plan to improve to a brand new Apple Watch when the subsequent version is launched.

Fluent surveyed all customers about their probability of buying an Apple Watch and located that eight % of respondents stated they “undoubtedly will” buy an Apple Watch within the subsequent yr, whereas eleven % stated they “in all probability will.” However, 24 % of respondents stated they “in all probability won’t” buy an Apple Watch within the subsequent yr, and 35 % of customers stated they “undoubtedly won’t.”

Breaking these respondents into classes, Fluent discovered that customers who personal an iPhone or recurrently use an Apple product usually tend to buy an Apple Watch within the subsequent yr than Android house owners.

Fluent requested customers in the event that they felt that the Apple Watch was a profitable product for Apple and located that forty seven % of all respondents stated sure, whereas fifty three % stated no. For Apple Watch house owners, seventy seven % stated sure, whereas 23 % stated

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