Enterprise social advertising agency Sprinklr introduced just lately that it has acquired Postano, a social knowledge visualization firm. Phrases of the deal weren’t disclosed.
Ragy Thomas, Sprinklr’s CEO, mentioned in a press release why buying Postano was a profitable transfer:
We reside in an age of socially empowered and related clients the place a model’s means to ship nice experiences issues greater than something. Too many corporations take into consideration these experiences strictly in on-line or offline phrases, however the ‘divide’ between the 2 is imaginary within the minds of consumers. It is time for manufacturers to start out considering that approach. Postano’s unimaginable visible know-how and creativity will take Sprinklr’s visualization capabilities to an entire new degree, letting companies see the voice of their buyer and giving manufacturers a unified strategy to interact with them on-line and offline.
Postano has powered reside social visualization experiences at occasions similar to Democratic presidential debates, NFL video games and the NCAA College Football Division I Championship game.
Postano president Justin Garrity talked about how excited he’s to hitch Sprinklr:
We launched Postano to seize the thrill followers would really feel once they noticed their social content material leap from their cellular gadget to the stadium display. From retail shops to company lobbies to stadiums, we have been capable of flip giant digital shows into superb canvases for manufacturers to seize the creativity of their clients and rework it into an attractive expertise for everybody. Our clients have all the time needed our visualization know-how to combine and be a part of an entire buyer engagement platform, and immediately, I am proud to say they will have precisely that – with the easiest within the enterprise.
The post Sprinklr Acquires Social Knowledge Visualization Agency Postano appeared first on DICKLEUNG DESIGN GROUP.
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