Report: iOS — By A Large Margin — Retains Gamers Engaged Longer Than Android

In line with a complete report by AppsFlyer, iOS video games are seeing a a lot better retention price than Android.

In AppsFlyer’s Gaming Ad Network Performance Index, the corporate completely examined the cellular gaming business, taking a look at cellular advert efficiency and the retention efficiency of main advert networks. AppsFlyer’s research takes under consideration greater than 50 million paid installs throughout tons of of gaming apps operating campaigns with AppsFlyer’s built-in media companions from February by way of March 2015 on each Android and iOS. The report solely included apps that generated at the least 5,000 installs per working system per community all through that point interval.

Oren Kaniel, AppsFlyer’s CEO, mentioned the findings with SocialTimes:

On this age of app advertising, it is important for builders to know how their advert sources are performing in terms of delivering excessive-high quality customers. Our preliminary Advert Community Efficiency Index, which collects knowledge from greater than 1,000 advert networks, focuses on retention as a result of it is among the most necessary measurements of a top quality consumer. A number of the findings have been anticipated whereas others have been fairly shocking — as an example, we knew that iOS customers retained longer than Android customers, however we have been stunned by how a lot the hole widened over time. All the outcomes, nevertheless, are extremely helpful in serving to app entrepreneurs make higher selections relating to optimizing their paid promoting campaigns. Clearly all apps are totally different and every marketer has totally different objectives, requiring totally different methods and totally different advert sources, so we all the time advocate to our shoppers that they check, measure and optimize their campaigns with a view to attain optimum efficiency.

One of the fascinating findings from AppsFlyer’s report is that iOS video games are capable of retain gamers a lot better over time than Android.

The report broke down the efficiency of iOS and Android, in phrases

The post Report: iOS — By A Large Margin — Retains Gamers Engaged Longer Than Android appeared first on DICKLEUNG DESIGN 2014.