Shazam has launched visual recognition technology to its cellular engagement platform, which already permits customers to determine content material based mostly on music and audio. With this visible replace, customers can scan Shazam digital camera logos or QR codes with their gadget to obtain custom-made cellular experiences associated to these objects.
Shazam has already partnered with a choose group of main manufacturers, which can make the most of this know-how to interact with shoppers in a brand new means. Launch companions embrace The Walt Disney Firm, Goal, SELF and The Wall Road Journal within the U.S., amongst others, together with Evian, Guerlain, Phenix Groupe and others all over the world.
For instance, The Walt Disney Firm partnered with Shazam for the discharge of the primary “visually Shazamable advert” for the Tomorrowland movie. The corporate will proceed to launch visible Shazam content material for upcoming movies.
Goal, in the meantime, is working with Shazam to permit customers to scan print and TV advertisements. After utilizing Shazam on these photographs, buyers will have the ability to work together with further content material or browse featured merchandise by linking to Goal’s web site.
In a press release, Wealthy Riley, CEO of Shazam, commented on the replace:
The introduction of visible recognition is one other step on our journey to increase the methods individuals can use Shazam to interact with the world round them. For manufacturers, we’re offering a close to-frictionless solution to interact clients on their cellular units, with a single faucet of a button.
Shazam’s visible identification know-how is now stay on cellular units. Shazam is obtainable to obtain without spending a dime on the iTunes App Store, Google Play, the Windows Phone Store and the Amazon Appstore.
The post Shazam Introduces Visible Recognition to Identification Platform appeared first on DICKLEUNG DESIGN 2014.
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