The 88th Annual Academy Awards Sunday night time will welcome an fascinating first-time tv advertiser: LinkedIn.
The ad (embedded under), voiced over by LinkedIn CEO Jeff Weiner, states that three million LinkedIn members have been certified to be NASA astronauts, and LinkedIn stated in an e mail to SocialTimes that it arrived at that determine by analyzing its membership final yr, when NASA sought its assist in filling that very place.
“You are Nearer Than You Assume”—a partnership between LinkedIn’s in-home artistic studio and BBDO San Francisco, its latest company companion, with advert placement dealt with by Spark Media—will debut in the course of the Oscars Sunday night time, with a print advert to comply with in The New York Occasions Monday.
LinkedIn stated placements within the weeks following the Oscars might embrace Jimmy Kimmel’s submit-Oscar particular, Shark Tank, Recent Off the Boat and The Household.
The corporate added in an e-mail to SocialTimes:
All the things that LinkedIn does is rooted in its imaginative and prescient to create financial alternative for the worldwide workforce. This implies serving to members discover jobs, study from influential individuals of their business, construct their skilled model and hook up with individuals who could make a distinction of their path. This additionally influences the best way LinkedIn builds merchandise, curates content material and who and what it promotes, and so on. This advert is an extension of the larger sentiment.
Readers: What do you consider LinkedIn’s first TV spot, “You are Nearer Than You Assume?”
The post LinkedIn’s First TV Advert to Debut Throughout Oscars appeared first on DICKLEUNG DESIGN 2014.
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