Hay Market

The club was built in 1884 and strives to be a world leader in the provision of horse racing, sporting and betting entertainment. Inspired by the club’s Brtish history, Hay Market fuses modern geometric patterns and bold color contrasting with English sensability and style.

Utilizing vintage British typography, Victorian illustrations and classic textiles and patterns, Hay Market produced branding that exemplifies the club’s mission and pedigree as a British Colonial entity.

The project included brand development of uniforms, interior design and way finding systems that include cast metal, cut and painted wood, old-fashioned score board tiles and tin street and amenity signs.

Singapore based design agency Foreign Policy produced print, stationery and brand identity for Hay Market, a restaurant within the Hong Kong Jockey Club.

The club was built in 1884 and strives to be a world leader in the provision of horse racing, sporting and betting entertainment. Inspired by the club’s Brtish history, Hay Market fuses modern geometric patterns and bold color contrasting with English sensability and style.

Utilizing vintage British typography, Victorian illustrations and classic textiles and patterns, Hay Market produced branding that exemplifies the club’s mission and pedigree as a British Colonial entity.

The project included brand development of uniforms, interior design and way finding systems that include cast metal, cut and painted wood, old-fashioned score board tiles and tin street and amenity signs.

The unique combination of classic English aesthetics with shocking colors and patterns gives a cool modern twist to the restaurant’s rich ambiance.

Designed by: Foreign Policy

Country: Singapore

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