Ptengine is disrupting website analytics

The information presented in the Real-Time data section becomes very useful when you are trying to decide which markets to focus on, in order to make more data driven decisions. Say for instance your website is mainly aimed at the Latin American market, but all you information is geared towards the European market, chances are your visitors will quickly get bored and leave your site since they don’t feel a connection with your data.

Technology overview

In the technology overview window you can quickly get an idea of what devices your visitors are using when browsing through your site. As you can see below, more than 73% of all visits came from a computer of some sort.

Furthermore if you click on each section you will be presented with the exact data on which platform these visitors are using as well as which browser they are using. One piece of information I have come to find to be invaluable is the screen resolution of my visitors, it quickly gives me an overview on which screen sizes I need to optimize the site for.

Heatmaps

One feature that Ptengine offers that really makes it much better than competitors such as Google Analytics is the heatmap feature. The heatmap as you can see below shows not only where on the site your visitors are clicking but also what percentage of visitors scroll through what part of your site.

As you can see on the heatmap, the Freebies section seems to be extremely popular among our readers. Furthermore, after examining the rest of the graph, it indicates that less than 1% of Inspired Mag readers scroll all the way to the bottom of the page, meaning all the important information on your site should also be displayed at the top of the screen.

Another feature offered by Ptengine is the ability to compare two pages of heatmaps to each other. This is especially useful for A/B testing as it allows you to instantly know what elements you need to test. For instance it allows Advertisement agencies to study visitor behaviors from different ad channels.

Group Analytics

Say you have a group of pages that have some aspects in common on your site, then Ptengine allows you to treat these different sites as one entity, meaning the information for all sites will be presented in one graph.

Auto event tracking function

As a website owner you will know that some events or happenings will garner more visitors than others. For instance a blog focused on Apple products might hold a live blog during the Apple keynotes. Sometimes it can be a little difficult to decipher which visitors came for the event and which visitors just happened to stumble over your site.

Thanks to the Auto event tracking function, you can now see which visitors are coming especially for the event. Simply create a new event on the dashboard and insert the link of your event site. Then Ptengine will take care of everything else.

Concluding remarks

If you are running your own website, then you really should consider giving Ptengine a try, not only is the information displayed very impressive, but the way in which it is presented is also very professional. While other companies such as Google also offer Analytical tools, they are often limited in what information they offer, and lack the full range of data and services that digital marketers, UI/UX designers, and webmasters demand. Even if you have never used an analytical tool before, you will feel right at home using Ptengine, thanks to the user friendly interface and the easy to understand graphs presented.

This post Ptengine is disrupting website analytics was written by Catalin Zorzini and first appearedon Inspired Magazine.

The post Ptengine is disrupting website analytics appeared first on DICKLEUNG DESIGN 2014.