The Dieline Summit’s keynote speaker Rebecca Costa lately shared with Tim Sykes from Packaging Europe on her “evaluation of the interplay of human biology, know-how and society – and the implications for packaging.”
A key portion of her interview with Packaging Europe, actually focuses on the way forward for packaging and the overarching theme of The Dieline Summit:
“Rebecca:
Packaging is presently experiencing a revolution on a number of fronts. The truth is the very position of packaging inside corporations has dramatically shifted from being relegated to a crucial afterthought, to a key element of selling and gross sales success – typically figuring out the success or failure of latest merchandise.
Not solely have new supplies and packaging processes skilled vital change, authorities laws in each nation on the earth have been on the transfer. And allow us to not overlook the impression web buying has had within the final decade. Now alongside comes three-D printing, drone and robotic applied sciences as supply automobiles, and using facial recognition know-how in on-line focus group testing in addition to what neuroscientists are discovering day-after-day concerning the human response to color, typography, texture, sheen, even our reactions to heavy and skinny line strokes!
The packaging area is one business the place fixed disruption, innovation and quick adaptation have turn into the norm.
No matter what business packaging is being designed and manufactured for there are two industries which all specialists ought to have on their radar: agriculture and medical units. Agriculture as a result of there isn’t any higher instance of a commodity product which has higher time-to-market strain, should ship a fragile product day by day by navigating a posh provide chain, and should stay as nimble and responsive to vary as potential. The time from when a head of lettuce is minimize within the subject, to the time it should appeal to a shopper …read more
The post The Dieline Summit: Keynote Speaker Rebecca Costa with Packaging Europe appeared first on DICKLEUNG DESIGN 2014.
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