In response to a report in Adweek , Yahoo resides as much as its palms-off promise to Tumblr.
When the location was acquired final Might, Yahoo CEO Marissa Mayer said, “We promise to not screw it up,” and that the location would proceed to function independently. Now, over a yr in, plainly the tech agency has largely lived as much as that promise.
“It is a very wholesome working relationship the place we’re nonetheless capable of keep our independence but in addition have loads of nice entry to the know-how and monetary assets they’ve to assist us develop our enterprise quicker,” Lee Brown, Tumblr’s international head of brand name partnerships, informed Adweek.
It appears that evidently Yahoo is making an attempt to make Tumblr extra central to the corporate by specializing in the platform in hopes that it’ll increase advert gross sales:
A supply near the state of affairs informed Adweek that such Tumblr-Yahoo integrations symbolize a perception inside Yahoo’s Sunnyvale, Calif., headquarters that Tumblr can turn out to be the corporate’s core product. When requested about that perspective, [Ned Brody, head of the Americas at Yahoo] shortly pointed to the digital magazines and did not attempt to stroll such a story again.
Beneath Yahoo, Tumblr has gained Gatorade, BMW and MasterCard, amongst others, as advert-consumers.
Whether or not or not Tumblr will grow to be Yahoo’s core product stays to be seen. For advertisers, Tumblr may not have the most fascinating demographics.
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