“When the U.S. financial system started to sputter in 2011, Roy Cecchetti of Cecchetti Wine Co. got here to CF Napa Brand Design with the next model proposition: “Create a brand new wine model referred to as Austerity that appears like one million bucks, tastes like one million bucks, however does not break the bank.”
In different phrases, create a package deal design that cuts instantly towards the identify itself. Whereas the phrase Austerity implies chopping again and decreasing your spending, these wines needed to appear and feel as if they might ship luxurious style on the modest worth of $14- an alluring proposition for wine drinkers.
The packaging answer CF Napa got here up with “took its inspiration from the typography of basic financial institution notes and historic inventory certificates. The elegant hand-drawn sort was then foil-stamped in gold foil together with the tagline they developed: ‘Wines of the very best self-discipline,’ promising wines of worth far past their reasonably priced price ticket.”
Designed by CF Napa Brand Design
Shopper: Cecchetti Wine Co
Nation: United States
Metropolis: Napa Valley
The post Austerity appeared first on DICKLEUNG DESIGN 2014.
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