Snapchat and Yo! Gaining Reputation With Publishers

On Sunday morning, the New York Occasions app despatched out a wierd, non-pressing push notification that had media professionals snarking over their espresso. Push notifications from apps are annoying, however textual content messages aren’t. It is all in our heads, as a result of they’re principally doing the identical factor: interrupting our day with an essential message.

I am glad @NYTNow experiments with notifications. However non-pressing, common NYT headlines are irritating interruptions. http://ift.tt/1DTaLp3

— Andrew Losowsky (@losowsky) November 2, 2014

I ship push notifications on a regular basis they’re simply referred to as texts although.

— Margarita Noriega (@margarita) November 2, 2014

Digiday reported that extra organizations are flocking to messaging apps to unravel that drawback. NowThis has been on Snapchat for over a yr. They usually did not cease there. Lucia Moses writes:

NowThis has been utilizing Snapchat for over a yr. Its most up-to-date foray into the messaging world has been with 7-month-previous Yo!, which serves the straightforward objective of sending two-character messages. Lately, Yo! claimed one hundred fifty,000 every day lively consumer. And since hyperlinks could be despatched within the app, curiosity from publishers from The Wall Road Journal to BuzzFeed has been excessive. Within the first day of utilizing it in August, NowThis noticed a four,000 % progress in Yo! subscribers.

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NowThis has additionally had success on one-to-one cellular messaging app Kik. Getting in early has its rewards; NowThis has 200,000 followers on Kik, greater than its Twitter base of 139,000. NowThis additionally was early in adapting Snapchat, which lets customers share momentary pictures and brief movies.

The BBC, too, recently got in on the action with WhatsApp and their protection of the Ebola epidemic in West Africa. It is sensible: You’ll be able to share hyperlinks, customers have already got it downloaded and it is just about free to get your phrase out.

All of the cool youngsters are …read more

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