Snapchat launched a brand new sort of advert on Thanksgiving from Amazon and Hollister, reports Recode. The advertisements have been launched simply in time for Snapchat’s “Black Friday” story, the place promoting appeared subsequent to consumer-generated content material for the primary time. From Recode:
Snapchat provides comparable so-referred to as Tales for different occasions — live shows, school soccer video games, and so forth. — however that is the primary time the corporate has marketed inside one in every of these compilations.
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Each Amazon and Hollister look like sponsoring the Black Friday Story, with the advertisements showing as a ten-second slideshow of rotating static pictures.
In October, the ephemeral messaging app launched its first sponsored campaign. With its quick-rising consumer base, it is sensible for the corporate give attention to media outlets and advertisers in an effort to monetize.
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