“Snøhetta, in collaboration with Norwegian musician and artist, Magne Furuholmen, designed the newest Braastad XO Modern cognac bottle and packaging. This restricted version piece employs a design and colour scheme not often related to any such beverage. The duo goals to create a up to date expression that strengthens the Braastad model.”
Braastad XO Modern challenges artists to create a visible expression of what evokes them from the world for Cognac. The craftsmanship and heritage of the Norwegian Braastad household within the historic enterprise of Cognac manufacturing impressed Furuholmen’s artwork piece. Based mostly on two restricted version prints made particularly for this challenge, the letters used within the design make up the phrases “XO” and “Modern”. Snøhetta’s graphic designers labored with Furuholmen’s prints to re-think about each the bottle and field right into a playful and distinctive design, bringing a brand new expression to a standard beverage.
“The underlying design idea was to let the minimal and decreased visible language of up to date artwork and the expressive handmade letters meet the old style world of Cognac. Snøhetta stored the excessive-finish really feel, however provides a component of Scandinavian cool to a classical French product. The ensuing design places the gorgeous amber-coloured spirit within the highlight via the clear printed label. A light-weight beige shade was chosen for the packaging leaving simply sufficient distinction for the white and silver letters to be readable, enjoying with the delicate distinction between matte silver and mirrored foil. One may say, the answer merely made the XO modern.”
A very distinctive design with a singular
The post Braastad Cognac XO Modern appeared first on DICKLEUNG DESIGN 2014.
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