The California Republic was a brief-lived, unrecognized state that – for a number of weeks in 1846- army managed the world to the north of the San Francisco Bay. The time period appeared solely on the flag which featured the picture of a grizzly bear and have become generally known as the Bear Flag.
Designer Tosh Corridor took inspiration from this historic motion to design the model id and emblem for Brooks Dry Cider, a brand new California cider fermented in Napa. Brooks the Bear, the character depicted on the packaging was created to symbolize the hyperlink between the cider and its West Coast Heritage.
What is absolutely fascinating on this packaging is how the very daring and critical iconography of Brooks the Bear on the outer pack contrasts with the very candy and humorous illustrations on the labels.
“In a given label Brooks is actively having fun with the State’s close to-good climate by skydiving, biking, driving a motorbike or cruising in a convertible. The 4-pack design wraps across the field and varieties a seamless banner with the mascot when positioned aspect by aspect. Opening the case reveals a bigger print of the bear whereas the surface succinctly describes the cider: Brooks is crisp and lightweight with a mighty good chew.”
A daring typography utilizing simple black
The post Brooks Dry Cider appeared first on DICKLEUNG DESIGN 2014.
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