Report: ninety% of Millennial Mother and father Discover Social Media Useful

Millennials are of specific curiosity, from how they work together with know-how, to their influence on office tradition, and society at giant. This era is usually accused of being shallow, self-centered and apathetic — oft used phrases from older generations to their successors — however as Millennials become old, it is turning into clear family is something they hold dear.

And whereas household values are necessary to millennials, there’s little info on what being a mum or dad means to this maturing era. Crowdtap carried out a research of 1,000 millennial mother and father with at the very least one youngster 10 or youthful to get a clearer sense of how they see themselves within the each the bodily and digital world.

Very similar to older generations, millennials simply need to be good mother and father, and outline “good parenting” as “being their for your loved ones” and “placing your kid’s wants and needs above your personal.” Nevertheless, millennial dads are extra involved with the “being there” half, seeing their position within the household as totally different and extra concerned than their fathers’. Millennial mothers, then again, need to increase tech savvy digital natives. Actually, mothers have been 35 % extra more likely to discuss with “know-how” and “social media” than dads have been.

Millennials flip to their very own moms for parenting recommendation most frequently; nevertheless, they’re 2X extra more likely to rely on the web than to ask recommendation from different individuals, in accordance with the report. What’s extra, as their parental duties improve: 37 % of mothers and almost 50 % of dads use social as soon as a day for the aim of parenting.

Regardless of its fame as a community for mothers, dads cited Pinterest as the location they go to most frequently since turning into a mother or father. Mothers pointed to YouTube as the location they go to extra. Greater than ninety % of each mothers and

The post Report: ninety% of Millennial Mother and father Discover Social Media Useful appeared first on DICKLEUNG DESIGN 2014.