Twitter Hires American Categorical’ Leslie Berland as CMO

Not lengthy after addressing the departure of several key executives, Twitter CEO Jack Dorsey introduced an enormous rent.

Twitter’s latest CMO, Leslie Berland, was most lately American Categorical’ government vp of digital partnerships and improvement. With AmEx, she directed promoting, media, sponsorship, content material, branding and digital sponsorships.

In a press release, Berland talked about becoming a member of Twitter:

Twitter is a service like no different. It has and continues to vary the world, shaping how we talk and join, how we’re entertained, knowledgeable and impressed. It represents every part that is related at each second—to me, there’s nothing extra highly effective. I am thrilled to have the chance to work with Jack and the Twitter groups to convey the magic of Twitter to life, broaden its attain, and deepen its impression as the corporate enters this extremely thrilling new chapter.

Dorsey is happy about what Berland can deliver to the corporate:

Welcoming @leslieberland to Twitter! She is going to be a part of as our CMO to assist inform the tales of our iconic product!

— Jack (@jack) January 26, 2016

The post Twitter Hires American Categorical’ Leslie Berland as CMO appeared first on DICKLEUNG DESIGN 2014.