four Key Methods for Smarter Social CEOs [INFOGRAPHIC]

CEOs are getting social.

More and more so. By 2017, Forbes predicts CEO engagement on social media will double. And with good purpose – eighty two % of individuals are extra more likely to belief an organization whose CEO is lively on social media.

However what makes an excellent social CEO?

Posting with an agenda in thoughts is an enormous plus. Keep on model-message and create clear speaking factors about your space of experience.

Attempt to stability private updates with skilled messaging. The perfect social CEOs seem partaking and approachable.

Do not drive something. In case your presence on social media improves what you are promoting then go for it. In any other case, take a step again and reevaluate.

And keep in mind: you do not have to tweet. (Simply ask Twitter’s CEO). Higher to say nothing in any respect than publish merely for the sake of it. And there is nonetheless big worth in being an lively shopper of social media – even in the event you’re the boss.

Verify the visible under for extra insights, which comes courtesy of the Borenstein Group.

(Supply: Borenstein Group.)

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