How The New York Occasions Creates Totally different Content material for Engagement Versus Clicks

Jake Silverstein, editor-in-chief of The New York Occasions Journal, interviews Alex MacCullum, assistant managing editor of viewers improvement, and Jenna Wortham, employees author for the journal, in a panel titled “Revolutionary Digital Storytelling in an Period of Tweets, Vines, Instagrams and Extra,” at Social Media Week NYC. Photograph by Tim Sohn/Social Occasions.

It is clear The New York Times is making an attempt to get its act collectively in terms of social media. Nevertheless it nonetheless apparently has an extended method to go.

As a part of Social Media Week NYC on Wednesday, Jake Silverstein, editor-in-chief of The New York Occasions Journal, interviewed Alex MacCullum, assistant managing editor of viewers improvement, and Jenna Wortham, employees author for the journal, in a panel titled “Revolutionary Digital Storytelling in an Period of Tweets, Vines, Instagrams and Extra.”

MacCullum, whose desk resides within the newsroom, stated that when she first began at The Occasions, a number of departments have been dealing with totally different social media platforms. That is nonetheless occurring to an extent.

One viewers member requested MacCullum how sponsored content material matches into The New York Occasions technique – that she lately noticed a sponsored submit on Fb selling an article. MacCullum did not know something about it, saying that it did not come from her division.

Innovation Report: Social Media Classes Discovered

MacCullum defined that The New York Occasions’ Innovation Report, which was leaked in Might 2014, made it clear that The Occasions wasn’t considering by way of distribution of content material on-line. She stated the newsroom was captivated with modifications:

One of many issues the Innovation Report identified was, lots of our rivals actually take into consideration, clearly the creation of excellent journalism, however they give it some thought during the distribution. The Occasions newsroom actually approached it as, we put out an unimaginable paper, we clearly

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