SimilarWeb, a digital market intelligence firm, introduced Thursday the acquisition of Silicon Valley-based mostly cellular intelligence agency Quettra.
This acquisition will assist SimilarWeb allow app builders to realize deeper insights into customers, but in addition perceive how they stack up towards exterior competitors. Quettra’s app viewers perception know-how can be built-in with SimilarWeb’s multi-system international market intelligence platform.
In live performance with the acquisition, SimilarWeb introduced the opening of its Silicon Valley workplace in Mountain View, Calif. All of Quettra’s staff will be a part of SimilarWeb, which has grown from one hundred to 300 staff up to now yr. SimilarWeb powers insights for greater than eighty million web sites and three million apps. Quettra’s workforce is comprised of veterans from corporations corresponding to Google, eBay and Microsoft.
Or Supply, CEO and founding father of SimilarWeb, mentioned the acquisition in a press rlease:
We’re all the time on the lookout for methods to reinforce our platform and incorporate the most effective expertise and have been so impressed by the superb know-how that the visionary administration workforce at Quettra was capable of develop. By becoming a member of forces, we will present the info that app builders want to raised perceive their very own viewers and make higher monetization selections by out strategizing the competitors. Our aim is sustained funding within the main expertise and know-how to make sure we’re the primary participant within the cellular and app ecosystem.
Ankit Jain, CEO and founding father of Quettra, is happy to hitch SimilarWeb:
Quettra’s mission was to redefine the best way that builders interact with their clients by understanding their consumer’s cellular interplay and enhancing their expertise. Becoming a member of SimilarWeb provides us the chance to take our know-how to a good wider viewers and combine our cellular intelligence into the cross-system measurement platform that SimilarWeb has constructed. It is turning into very clear that the world of selling wants
The post SimilarWeb Acquires Cellular Intelligence Agency Quettra appeared first on DICKLEUNG DESIGN 2014.
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