Value-per-View Bidding Choice Out there for Fb Video Advertisements

All advertisers on Fb now have the choice of bidding on video ads on a cost-per-view basis, based mostly on 10-second views.

The social community began testing the new bidding option in June, and its international availability was introduced in a Facebook Marketing Partners post.

Fb stated within the Fb Advertising Companions submit that it nonetheless recommends reach and frequency shopping for and oCPM (optimized value per thousand impressions) bidding based mostly on video views, including that the CPV bidding choice was added “for people who worth worth certainty for video views or worth video views as their main efficiency metric.”

The social community added within the submit:

For the overwhelming majority of brand name entrepreneurs, public sale optimized for video views, the model consciousness goal and/or shopping for by way of attain and frequency are probably the most optimum bidding choices. These choices are one of the simplest ways to foretell and management supply, which we all know improve model metrics and maximize ROI (return on funding).

We additionally perceive that delivering a model’s full message is necessary to our advertisers, as nicely. For advertisers that prioritize view period, CPV bidding is probably going the best selection for them. Please observe that, just like different public sale buys, CPV bidding won’t have the predictability and management that a attain and frequency marketing campaign may have.

Advertisers: What are your ideas on CPV bidding?

Picture courtesy of Shutterstock.

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