2014年7月31日 星期四

Antidote Cold-Pressed Juice

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Antidote is a new cold-pressed organic juice range based around “carefully calculated” nutrients, and is positioned as a “cure” to an unhealthy lifestyle. India based Double Decker Design designed the packaging based around the “carefully calculated” aspect: each juice has its own core function.


“Unlike regular fruit juices, Antidote uses carefully calculated nutrients. The packaging stems from this key factor. The logo subtly incorporates a geometric drop with two leaves. This drop is taken forward on each label with added illustrations that carve out a distinct identity for each cleanse. The juice comes in an amber medicine bottle as Antidote is essentially a ‘cure’ for our relatively unhealthy lifestyle.”


“Antidote is a cold-pressed organic juice range that aims to provide rare nutrients in the form of 5 juice cleanses. Each cleanse is named after its core function: Skinny Down for weight loss, Nine Lives for anti-ageing, Exhale for detox, Light Up for skin & Horsepower for strength.”


— Double Decker Design Antidote Cold Pressed Juice Antidote Cold Pressed Juice Antidote Cold Pressed Juice Antidote Cold Pressed Juice Antidote Cold Pressed Juice Antidote Cold Pressed Juice


Designed by Double Decker Design



Country: India


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The post Antidote Cold-Pressed Juice appeared first on DICKLEUNG DESIGN 2014.


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