Brazilian designer, Christopher Chefel, took on the task of creating the name, logo, and visual identity for a line of homemade jams called “HUMM…”. The challenge was to draw the attention of customers to buy “HUMM… Jams” homemade products. Using bold and san serif typography – and letting the jam’s true colors stand out – Christopher Chefel developed a simple yet effective visual communication.
Designed by Christopher Chefel
Country: Brazil
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