The Dieline will get the chance to take a seat down with the design staff at Dorian, winners of Better of Present at The Dieline Awards, and speak about how they discover concord between creativity and commerciality.
1. Congratulations on profitable Better of Present at The Dieline Awards! There have been quite a few fantastic designs this yr. What, in your opinion, units aside a superb design from an incredible one?
Thanks very a lot! We’re very proud of the award. In our opinion, creativity have to be established on a strong idea that fulfills the communication wants of every venture and the execution have to be impeccable. It also needs to add worth to the product, offering one thing new, like an progressive or unexplored strategy.
2. What’s Dorian’s design philosophy?
Work to realize memorable tasks that endure over time.
three. What’s your design course of?
Since every undertaking and their wants are totally different, our work course of just isn’t all the time the identical and typically varies to accommodate the request and thereby acquire the most effective outcomes. But there are a selection of phases that often comply with when we now have a brand new order on the desk: briefing evaluation, idea creation, graphic execution and manufacturing supervision. After assembly the shopper and as soon as we now have the briefing on the fee, internally we conduct an evaluation of the temporary and the client, the services or products, the context, and so forth. After analyzing these parameters and drawning the suitable conclusions, we proceed to work on the conceptual a part of the undertaking, which can function a foundation from which the graphic improvement shall be realized. This half is essential for us as a result of will probably be the soul of the design. Later we work within the graphic execution part, which goals to rework the idea created into one thing seen and recognizable, giving the product,
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