Henry’s Feeds

With properly over one hundred years within the enterprise, Henry Cole & Co Ltd is likely one of the main producers and distributors of animal feed in the UK. Having such wealthy heritage and fame for top-high quality merchandise, Hills Design was assigned the troublesome process of redesigning Henry’s model, from the id to their advertising supplies. Clearly, it was necessary to emphasise the historical past of the model, nevertheless it was equally very important to attraction to new clients and keep its place as a pacesetter out there.

“An summary of their product vary led to us putting their merchandise into 4 clear classes, every identifiable by a color coding system and an array of silhouetted animals labored into the pack’s design. We needed the brand we created to be each hanging and related, mixing into the pure feel and appear of the packaging. By operating it vertically down the luggage we ensured the model identify would have most stand out.”

“Making certain that we stayed true to the corporate’s unbelievable historical past and to provide the vary authenticity, the brand new design additionally encompasses a distinctive heritage stamp, retaining the ears of wheat from the earlier emblem and mixing it with the a hand-drawn script. We then utilised the again of pack to assist inform the unimaginable story of the model with some copywriting from Hills Design.”

A number of easy recognizable parts tie the totally different varieties collectively, just like the silhouette of livestock or gear and a few minimal colour coding, and the model identify, stamp, and textual content placement stay constant. The font selection is daring and modern, enjoying reverse the historical past of the model and the pastoral qualities the packaging possesses. The packaging elicits a relaxed and rural really feel, each qualities

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