Live performance promoter Live Nation used Fb’s Atlas promoting platform to tie a sixty six % increase in purchases throughout Madonna‘s 2015 “Insurgent Coronary heart” live performance tour to cellular.
The marketing campaign for Madonna’s tour marked Reside Nation’s first international, finish-to-finish tour launch with Atlas, and it relied closely on purposes and cellular, together with search, social and programmatic/video show channels.
Atlas was capable of assist be sure that the best artistic was despatched to the correct units, in addition to giving Reside Nation correct knowledge to formulate its technique for comparable campaigns sooner or later.
Atlas additionally identified that one of many prime-performing channels through the marketing campaign was the one for courting app Grindr, including that if Reside Nation had used a regular third-celebration platform to serve these advertisements, the outcomes would have proven zero tickets bought.
Atlas head of selling Jennifer Kattula provided extra particulars on Stay Nation’s Madonna marketing campaign in a blog post:
In some ways, the music business was the right launching pad for this dialogue. As (Stay Nation senior vice chairman of digital media Julia Heiser and Fb head of advert tech and Atlas David Jakubowski) shared, not solely has the prevalence of cellular units reshaped many years-previous shopper consumption habits (e.g., forty one % of music followers performed a track on their smartphone final yr), it is also modified the best way followers store for live performance tickets. Greater than 4 in 5 concertgoers now have smartphones, and ninety three % use them
The post How Stay Nation Used Fb’s Atlas to Promote Madonna’s Tour appeared first on DICKLEUNG DESIGN 2014.
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