Preparing for the Superbowl this Sunday? Be sure to seize a case of Bud Light‘s Restricted Version beer. Aluminum cans are completed with reflective blue and tagged with a metallic “handwritten” notice. The objective? To create packaging for an iconic American beer that’s inspirational and can deliver the soccer group collectively for this one particular occasion.
“CATCH THE CAMERAMAN OFF GUARD. FLIRT WITH THE BOUNDARIES. RUN A DIFFERENT ROUTE. MAKE A SUDDEN MOVE. WOW THE CROWD. BRING YOU GAME TO THE BIG SHOW.”
“An official sponsor of Tremendous Bowl XLIX, Bug Mild needed to discover a option to categorical ardour for the occasion on an unconventional means. Drawing on Budlight’s “Up for No matter” marketing campaign and a soccer coach’s recreation plan, Pearlfisher used a daring model voice and graphics to create Bug Mild’s model of a playbook.”
“Making a restricted version language for the brand new Bud Mild bottle was an extremely enjoyable problem. What we found is that Bud Mild followers love the model’s spontaneity and spirit in the best way that’s similar to a sports activities fan’s ardour for his or her workforce. We mixed these two passions into one graphic language, making a “Recreation Plan for No matter” that may resonate with each audiences.”
- Hamish Campbell, Artistic Director
Designed by Pearlfisher
Shopper: Bud Light
Nation: United Kingdom
Metropolis: London
Artistic Director: Hamish Campbell
The post BudLight Superbowl XLIX appeared first on DICKLEUNG DESIGN 2014.
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