Every little thing Sheryl Sandberg Stated on Promoting Throughout Fb’s 4Q Earnings Name

Fb held its fourth-quarter and full-year-2014 earnings call after market shut Wednesday, and promoting was clearly a serious focus, with the social community reporting a report $three.fifty nine billion in advert income for the quarter, sixty nine % of which got here from cellular.

Chief working officer Sheryl Sandberg did a lot of the speaking about promoting through the name, and this is what she needed to say:

Sandberg introduced an summary throughout her opening remarks Wednesday:

The fourth quarter was robust throughout the board, tapping a terrific yr. That is our first quarter with over $three billion in advert income and over $2 billion in cellular advert income. Our fourth-quarter advert income grew fifty three % yr-over-yr. Our cellular advert income was sixty nine % of the entire advert income and double that of the previous yr. Our progress is robust throughout all verticals in marketer segments. We additionally noticed wholesome progress around the globe, though progress charges outdoors the U.S. have been affected by trade charges.

We additionally made progress rising the variety of entrepreneurs utilizing our advert merchandise. Custom audiences, our suite of proprietary concentrating on merchandise, has turn out to be an important software to phase present and potential clients. Conversion tracking away from entrepreneurs to measure the impression of their campaigns on-line can also be seeing wider adoption. We have made it simpler for companies of all sizes to plan and handle their advert campaigns and for small businesses to make use of our <a goal="_self" rel="nofollow" title="Fb Restores Advert Concentrating on of Customers sixty five+"

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